Amazon Joins Livernois Light Up, Detroit Fashion, Art, and Design Festival, as Title Sponsor

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Light Up Livernois, Detroit’s premier street fashion, art, and design festival, today announced that Amazon is joining as a major sponsor with a $100,000 donation. Light Up Livernois will be held on Saturday, July 2, 2022, and brought to you by the Independent Business Association Detroit Community Development Corporation (IBA Detroit CDC). The Livernois IBA Light Up event takes place along Livernois Avenue between Six and Eight Mile Roads.

IBA organizing members will present open-air studios, runway fashion shows and creative art installations against a backdrop of restaurants, music and independent businesses along Livernois Avenue during the outdoor festival. As well as featuring Detroit’s artists, the event also serves to attract thousands of visitors and customers to the businesses, salons, restaurants, and retailers along the way.

Michigan Chronicle and BLAC Magazine will be media sponsors for 2022.

“As president of the Independent Business Association, I speak on behalf of all of our members when I say we are excited about all of our partnerships and of course about our emerging relationships with global brands like Amazon. Light Up Livernois will illuminate Detroit’s world-class makers, designers and art in all its forms along the Livernois corridor on the west side of the city,” said Independent Business Association President, Rufus Bartell.

“At Amazon, we are not only committed to being a good employer, but also a good neighbor. We’re excited to support Detroit’s vibrant local arts and business community in partnership with Light Up Livernois and IBA,” said Ian Conyers, Amazon’s Head of Community Engagement in Detroit. “We look forward to welcoming visitors to the street to support the local businesses and artists who call Detroit home.”

In addition to helping small businesses earn over $500,000 at past events, Light Up Livernois has been a driver for the development of new businesses in this corridor including retail, dining and professional services establishments. In addition, the brands launched or featured at Light Up Livernois have attracted national funding and the independent visual artists performing at the events have increased their profile and visibility, creating new audiences, clients and a well-deserved revenue stream for their work.

“As Michigan’s District 4 State Senator, I am pleased with the growing relationship the Independent Business Association has developed with Amazon. Their participation will help secure the Independent Business Association’s efforts to drive value for our community using Fashion, Art, and Design as a vehicle,” said State Senator Marshall Bullock.

More than 40,000 vehicles drive through the Livernois merchant corridor each day, representing more than 60,000 impressions for advertisers, businesses and sponsors displaying or promoting along the way, during the Livernois On.

“As project manager for Light Up Livernois, it is an honor to organize on behalf of the Independent Business Association. No other event in Detroit will showcase the intersection of community, black-owned business, fashion, art, and design as you will see happening on July 2,” said Melinda Anderson, project manager and founder of Light Up Livernois. from Studio M Detroit.

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