Aria Noir Combining Technology and Fashion

Posted on

The paparazzi came out in full force for the annual Met Gala in New York City last weekend, but the biggest runway was the Metaverse. The Bored Ape Yacht Club, a project popular with fashionistas like Paris Hilton, recently sold $300 million worth of virtual real estate, while established brands like Gucci and Adidas have been selling their non-exchangeable tokens, or NFTs, faster than ever before. can be printed. The huge demand for branded digital assets has created a virtuous cycle, particularly in the fashion world.

As Meghan McDowell wrote for Vogue Business last month, “Evaluating the relative and sustainable value of fashion NFTs is not as easy as tracking the resale value of physical luxury goods, where high prices reflect market value. Most brands are tracked by Vogue Business have seen resale value at least double including Louis Vuitton, Gucci, Burberry and Adidas.”

Leave a Reply

Your email address will not be published.