British fashion brand – the British clothing label on your radar

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English label to know now

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It’s no secret that England is home to a lot of great things and the country’s designers and makeup artists are no exception.

A creative nation with a storied history rich in fabric factories that have exported some of the finest fabrics around the world, it is the birthplace of iconic designs like the Macintosh and miniskirt, and home to some of the best tailors in the industry. In recent years, many eclectic designers have sprung up who combine the teachings of the past with an evocative modern flare.

Of course, when you first think of British designers, giants like Alexander McQueen, Burberry, Vivienne Westwood, Victoria Beckham and Stella McCartney may come to mind, but dig a little deeper and you’ll find a number of smaller brands that are fueling the fashion agenda.

Specializing in everything from work wear to party wear to everyday wear, this British born label makes clothes that push boundaries for minimalism and maximalism that are stylish, wearable and most importantly, designed to last.

From Rixo to Kepler and Rejino Pyo, below we’ve rounded up our favorite British fashion labels to watch out for this season and beyond.

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The British brand that every Instagrammer is obsessed with, Rixo was founded by London College of Fashion alumni Henrietta Rix and Orlagh McCloskey, in 2015 and has since become the go-to for brightly colored and patterned dresses. The perfect style for a weekend dress and paired with heels or wedges, it can instantly be transformed into a wedding guest material.


Launched in 2016, Alexandra Hadjikyriacou and Jaimee Mckenna’s cult label, Kepler, focuses on knitting as a medium and each piece is handcrafted. A little grunge, a little sexy, the beauty lies in the construction and contours of the clothes once worn by the likes of Billie Eilish and Kim Kardashian.


Haeni Kim founded Kitri in London in 2017 after being frustrated by the lack of places to find affordable hero pieces. Today, her outfits are worn by influencers and editors and have become synonymous with fun and wearable designs.


After graduating from Central Saint Martins and spending time in Roksanda, Rejina Pyo launched her own label in 2012. 10 years later, the label is adored worldwide for its structured and classic designs. Investing in a piece means that you will most likely own it forever.


The ‘It’ label since its arrival in 2013, Shrimps counts Alexa Chung, Pixie Geldof, Poppy Delevingne and Lily Allen as fans. The hero item is a faux fur coat but is also known for its whimsical pattern and dreamy etherial cut.


Worn by Amal Clooney, Lady Gaga, Jennifer Lopez and Lena Dunham, 16 Arlington’s revival since its launch in 2017 has been extraordinary. The brand is centered around the concept of ‘design for a good time’ and one look at glamorous and eccentric party wear and you can easily see why.


Grace Wales Bonner launched her eponymous label in 2014 and started with menswear before expanding into womenswear. The designs are centered on sportswear and tailoring and take influences from European, African and West Indian aesthetics.


The UK’s first denim brand launched as Made in Heaven in 1969 but in 2006, the original founder’s goddaughter, Chloe Lonsdale, revived it as Mih Jeans. Today is the place for classic retro-inspired denim pieces as well as timeless shirts, dresses and knitwear.


The dream label for the Instagram and Tiktok generation, House of Sunny celebrates all things retro with vibrant prints and vintage cuts. It’s the brand of choice for redesigned tracksuits, swirl dresses, and bold prints that have been seen on the likes of Kendall Jenner, Gigi Hadid, and Dua Lipa.


Founded in 2014 by model and Nick Cave’s wife, Susie Cave, The Vampire’s Wife celebrates all things feminine with extraordinary, structured party wear. Bursting with vintage, shape-fitting silhouettes and lamé – this is the brand to shop for any celebratory occasion that needs something a little glamour.


Mother of Pearl’s focus is on creating sustainable clothing that will last a long time after a season. The design is classic but never boring, with playful touches added to minimalistic details like metal accents or a structured bodice or shoulders.

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