Plus, our pick of the best styles to embody your inner Diane Keaton.
At this point, we’re all a little too familiar with the micro-trends that were born on TikTok. From coconut girls to balletcore to goth-aissance, it’s hard to keep up with the never-ending stream of special fashion subcultures. And now we have one more to add to our repertoire: coastal grandmothers.
Created on TikTok by creator Lex Nicoleta, the coastal granny aesthetic depicts the laid-back lifestyle of an elderly woman who is always comfortable and wealthy (think Oprah or Ina Garten). In terms of style, this outfit consists of breezy silhouettes, soft colors and breathable fabrics. But this is more than just fashion. The coastal grandmother exudes an aura of ease and prioritizes self-care with weekly rituals such as buying fresh flowers and going to the farmer’s market.
“If you like Nancy Meyers movies, recipes and cooking, Ina Garten, cozy interiors and more, there’s a good chance you’ll be a coastal granny,” Nicoleta explains in a video, adding that you don’t have to be a granny. actually grandma (or living on the beach) to embody this style. “This is for anyone and everyone.”
The coastal grandmother prioritizes taking a warm bath, going to bed early, and enjoying a relaxing cup of coffee on her porch. She always smells good and only cooks with fresh vegetables from her garden. She was passionate about things like new cutlery, fresh sheets, and good Chardonnay. Who won’t want the luxe level of life?
The aesthetic has exploded in popularity — the hashtag has over 25 million views on TikTok — thanks in part to the aspirations that surround it. Coastal Grandma is undisturbed, confident and seems to have it all together. And there is a growing appreciation for this type of energy.
Thanks to the pandemic, many of us have lost the desire to venture out through the night and have instead grown to appreciate the serenity of living and beautifying our homes. Not to mention, the advent of escapist aesthetics like cottage-core has taken advantage of our collective desire to leave all worries behind and frolic somewhere on the pitch.
But the cost of living an easy lifestyle. Prioritizing the “little things” in life like meditating or reading a good book takes time and leisure, which is ultimately a privilege. Most of us do not have the means to grow produce on our own farms la Oprah. But that’s the beauty of the coastal grandmother’s aesthetic: it encourages us to channel everyday comforts in smaller ways — like, say, buying ourselves tulips or baking an olive oil cake on a Saturday night.
Many fashion trends dominate TikTok, such as the rise of Y2K or sexy euphoria clothing, which tends to perpetuate rigid standards of beauty, often excludes the larger, the elderly or the disabled. But the coastal granny, with her home-cooking taste and appreciation for the versatile white button, is the opposite. It’s not about aspiring for chiseled cheekbones or a flat stomach. It’s just about being comfortable.
Until recently, most of the “coastal grandmothers” in popular media were white women (think Meryl Streep in Mama MiaDiane Keaton at Something to Give and Netflix Grace and Frankie). But popularizing the aesthetic on social media has allowed anyone to claim the coastal grandma lifestyle by incorporating TLC into their everyday lives. Today, coastal grandmothers have moved beyond gender, race or class — it’s just a mindset.
Being a coastal granny means knowing what you want, putting yourself first and putting your comfort first. Basically, this is ultimate self-care. Want to step into the era of your coastal grandmother? Below, find some style inspiration on how to embrace Diane Keaton’s heart this summer.