Fashion and Art Gathering for Luxury Swimwear Collaboration

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French luxury swimwear brand, Vilebrequin and contemporary art Swiss publishing house JRP Editions pool their resources for a museum-ready swimwear collection.

A cut from the Vilebrequin x JRP Editions collection by artist Kenny Scharf.  - Credit: Photo Courtesy

A cut from the Vilebrequin x JRP Editions collection by artist Kenny Scharf. – Credit: Photo Courtesy

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“Bringing art to the beach has always been a dream,” said Roland Herlory, chief executive officer of Vilebrequin, which is part of the G-III Apparel Group. “This long-term collaboration with the JRP Edition will propel our art to new places over the coming seasons.”

That includes the original Saint-Tropez baggage, men’s and women’s swimwear, tops and accessories, such as bags, hats, beach towels and even ping-pong sets with custom prints. There are 25 pieces in total, coming in various colors like purple hot rod fire, rainbow color happy faces, turtles, graffiti-like paint splatters and shades of sky blue, while exploring themes and topics such as elitism, feminism, fetish opulence, randomness, gender identity, and artists of color.

Pieces from the Vilebrequin x JRP Editions collection by artist John Armleder.  - Credit: Photo Courtesy

Pieces from the Vilebrequin x JRP Editions collection by artist John Armleder. – Credit: Photo Courtesy

Honorary Photo

“Our swimsuit fabric is a whole new field for artists,” explains Herlory. “We don’t think what we do is art; we focus more on reproducing the artist’s work as closely to the original as possible in the most honest and respectful way possible. With Vilebrequin’s studio and atelier know-how, we are able to provide printing techniques that reproduce the unique colors and contrasts of the original artwork as accurately as possible.”

John Armleder, one of the featured artists in the collaboration, added: “There is no fundamental difference between a painting, a print, or a swimsuit. What changes fundamentally here is the context and distribution mode of the object. Thus, the shape and composition can move freely from one support to another.”

Pieces from the Vilebrequin x JRP Editions collection by artist John Armleder.  - Credit: Photo Courtesy

Pieces from the Vilebrequin x JRP Editions collection by artist John Armleder. – Credit: Photo Courtesy

Honorary Photo

Additional artists include Kenny Scharf, Sylvie Fleury, and Racquel Chevremont and Mickalene Thomas, also known professionally as “Deux Femmes Noires.” This collaboration is curated in partnership with JRP Editions founder Lionel Bovier, who also serves as director of MAMCO, a museum of contemporary art in Geneva, and Arnaud Hubert, CEO of JRP Editions.

“We wanted to create a collection that would allow us to explore sound and design as much as possible maybe,” said Bavier. “This means bringing together artists with very different approaches, but who share a common interest in how their work can migrate from canvas or walls to textiles. They are united by a common thread: the power of their work, the clarity of their artistic language, and the integrity with which Vilebrequin handles their projects.”

A cut from the Vilebrequin x JRP Editions collection by artist Kenny Scharf.  - Credit: Photo Courtesy

A cut from the Vilebrequin x JRP Editions collection by artist Kenny Scharf. – Credit: Photo Courtesy

Honorary Photo

The limited edition collection launches on May 3rd, just in time for warm weather and summer travel, on vilebrequin.com and JRP-editions.com, as well as select global Vilebrequin stores. TThe collection, although now re-opened, was actually conceptualized during the pandemic when people were still dreaming of faraway vacations. The second drop, the “Face in Place” print by artist Kenny Scharf is due out June 21, followed by a second capsule later this year and a third in early 2023. Sizes range from XS to 3XL for men and XS to XL for women, with prices ranging from $105 to $315.

Vilebrequin was founded by Fred Prysquel in Saint-Tropez in 1971 as a men’s swimwear business. In 2012, G-lll Apparel Group purchased the brand. The following year, women’s swimwear was added to the mix.

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