Fashion Function by Zegna

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Creative, curious, pensive, reflective, and surrounded by beauty, that is the eternal image of fashion photographers. He’s a man about the city, an esthetician, a predictor of the zeitgeist, and invited to all parties. She is also the epitome of all dress opportunities. And Zegna’s new collection, built around a new concept of masculinity, free from prejudice and superstructure, encapsulates that archetypal portrait.

This collection focuses on removing the barriers between dressing for various occasions, from work to leisure. Even luxury items have been adapted to new needs by incorporating the functionality of casual wear. This is how you create a custom-built, high-quality hybrid garment, designed to be worn 24/7. They are perfect for the dynamic life of a fashion photographer, whose on-the-go lifestyle served as the shooting inspiration for Zegna’s new collection.

zegna

Curious Creativity

Inspiration lives among all aspects of everyday life. And the photographer’s job is to capture it in his single vision. To keep a curious glance at the world around him, his routine is never too static. Art and design exhibitions, buzzing new restaurants, and outdoor walks to see and observe the changing light of day are just a few of the tricks available. This is how his eyes stay trained, and how his mind stays receptive to new ideas to enrich each photo. To keep up with this dynamic work that combines concentration and leisure, the perfect balance starts with shoes.

zegna

zegna

Here, Zegna’s Triple Stitch sneakers come into play. With a casual yet elegant look, this style combines the comfort of a sports shoe with the versatility of a more formal shoe. Crafted from exquisite materials–textured leather, durable canvas, softest suede–the flexible structure and lightweight rubber outsole make the Triple Stitch sneakers perfect for all day walks, as well as formal events.

zegna

Captivating Imagination

Camera in hand, time to shoot. The photographer sets every scene to the ideal setting for every shot, subject and moment. He curates lighting, color combinations, objects, and backgrounds. Every detail is carefully crafted to capture the inspiration. After the first phase of creative chaos, positions are taken and silence ensues as shooting begins. As always, the photographer’s work is dynamic, and so are the outfits.

zegna

zegna

The Zegna overshirt in linen twill is an expression of the brand’s innovative ‘Luxury Leisurewear’ style. An ideal alternative to the classic blazer, this is a visual representation of a brand that has been dressing men for 110 years, while remaining modern. Can be worn from morning to evening and for any occasion. The oversized suit feels contemporary and relaxed, while the shirt collar and cuffs add structure and elegance. In Overshirt, the timeless aesthetic of the classic blazer is deconstructed and reinterpreted, to voice a new style philosophy that combines excellence, quality, modernity and comfort.

outerwear

outerwear

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