Fendace, is that a closed designer label that only industry insiders know about? The answer is no. This is, of course, the brainchild of Donatella Versace, Silvia Venturini Fendi and Kim Jones, and is, arguably, the pinnacle of fashion collaboration (don’t call it that). This isn’t Fendi x Versace, or Versace x Fendi – it’s just Fendace. And don’t you forget that.
“This is an exchange rather than a collaboration and, above all, it is done out of friendship,” said Kim Jones, Artistic Director of Fendi Couture and Womenswear. “It is the beauty of being together after time apart and the celebration of women that inspires me so much.”
Born out of a creative collaboration between three pioneering industry designers, the much-anticipated “exchange” is set to launch tomorrow, and fashion enthusiasts are already lining up (virtually and IRL) for the first prize. Featuring Fendi by Versace, as well as Versace by Fendi, this collection has become an iconic fashion catnip.
First shown in the supermodel-studded secret show during Milan Fashion Week last September, the mood was set when the first Fendace heels hit the perspex runway: it was a sizzling return to the nightclubs. “Way 2 Sexy” by Drake, Future and Young Thug exploded as Kate Moss, Amber Valetta, Naomi Campbell, Kirsten McNenamy, Gigi Hadid and co. pay homage to It-girl who stayed at the party.
What’s more, the campaign itself follows the same motive. With pictures taken by Steven Meisel and film directed by Alex Maxwell, you’ll see Adut Akech, Amar Akway, Anja Rubik, Anok Yai, Imaan Hammam and Lina Zhang enter the Fedance club, where they are greeted by supermodel guards McNenamy and Campbell. . The message is clear – it is a message for maximalists.
“This campaign captures the same sense of camaraderie and energy we had when we designed the collection. Kim is a visionary designer and innovator. For me, Fendace will always mean love,” said Donatella Versace.
This isn’t a collaboration, it’s a dazzling blend of some of the fashion brand’s most iconic codes, reimagining the classic silhouettes of both houses. Think Versace chainmail and the medusa motif on the Fendi nano baguette bag, and the chic Fendi LBD stitched together with Versace safety pins. Launching globally in a series of pop-ups, the collection will also be available from the brand’s online store.
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