Global Trends in the Fashion Industry

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The climate crisis, the destruction of the ozone layer, the loss of biodiversity, the dominance of plastics, the depletion of resources, poverty, hunger and unethical working conditions are being discussed today in the fashion community and beyond. All of these problems affect our lives, and need to be solved through collective efforts – at the national, corporate and individual levels. Ecological and ethical trends are not local, but global – they will shape the fashion agenda until the situation changes.


Today, brands are recycling collectibles and items made from recycled materials, investing in the development of alternative fabrics, abandoning fluff, and becoming more transparent in their communications and in choosing their suppliers. This trend is visible on many fronts. You can even play in online casinos and make a profit with demo slots choosing sites that seek to reduce the energy required for their support.

Many brands adopt sustainable designs that require fewer new materials. In addition, the amount of waste in production is reduced. Such things last thanks to technical quality and versatile silhouettes and prints. The most popular sustainable fashion trends are:

  • reuse;
  • decreased production and purchases of clothing;
  • minimization of waste, eg yarn, cloth, unsold goods;
  • natural fur rejection;
  • development of alternative, safer, more ethical and biodegradable fabrics (eg, pineapple peel, apple peel or grape pomace).

New Technology Introduction

Our life is inconceivable without innovation. In addition, they accompany us not only where it is physically needed (for example, in IT, medicine, and the study of space), but also in other fields that do not seem directly related to technology, such as fashion. Industry trends do not exist in a vacuum – most of them are closely related to each other. And innovation plays a big role here.

Technology and innovation is directly related to the fashion industry in a broad sense and what we wear in a narrow sense. To make fabrics more wear-resistant, that is, to withstand more washing, wear and weather conditions, technologists are constantly improving materials. Protection from cold, normal heat transfer, thermoregulation – innovative materials can also do this.

What is important is functional fabrics, technological advances and design innovations that make clothes more comfortable and comfortable for a person: for example, to protect against frost, but not overheat in a warm room or take up a lot of space in the wardrobe.

If you already understand this, you can learn what NFT and NFC are, blockchain, metaverse and virtual space. For example, VR and AR in retail not only provide customers with exciting new experiences, they also provide an idea of ​​how an item fits up to the time of purchase – this helps reduce returns, which means a reduced carbon footprint to pay for. to eliminate the need for unnecessary transportation.


In recent years, art market researchers have noticed that the world has seen a steady increase in interest in this field. An important role in this is played by applied arts. Familiar objects are created using artistic methods: clothes, shoes, as well as dishes and furniture. Responding to audience demand, many designers and brands have gone beyond the ordinary fashion industry in the areas of product design and accessible art.

Another important factor is the brand’s collaboration with artists, museums and foundations. This trend helps touch on high culture, which previously could only be seen in museums and private collections. Brand and artist collaborations also provide an opportunity for shoppers to share their values ​​and interests.

Importantly, today’s companies are not only partnering with renowned artists or foundations with a rich heritage but also discovering local talent and new young artists. Such collaborations allow people to be interested in art, build communities, and promote artists who, without the support of large partners, find it difficult to establish themselves in the art market.

We live in an age of rapidly changing content, events and changing trends. Therefore, many are lost from memory, do not have time to appear there. But there are global development vectors that will define our reality in the years to come, and those created with these vectors in mind will remain in history.

Following the principles of sustainable development, introducing technology and continuously improving production, as well as building relationships with people through culture and art, are the main ways to create history and survive in it. And it is important that these trends become part of our lifestyle.

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