Ja Morant Makes A Cozy Fashion Statement on Hulu’s ‘Sellouts’ Spot

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Unfortunately, that shiny chalk cloak is just a prop—you can’t buy it, man! Ja’s stylin’ to promote Hulu + Live TV, which includes a full library of streamers, Disney+, and ESPN.

“It took a little longer than expected for the couch to get up and down the runway, so Ja spent most of the time lying on it in between times,” Michael Schneider, VP of branding, direct marketing and licensed Hulu, tells Muse.

Unfortunately, Morant dropped out of the NBA playoffs for knee surgery, so he’ll probably be spending time on the couch for a while.

Big Family Table developed the hilarious commercial, which was released this week on social media, on network TV and, of course, during post-NBA season games. This follows the recent “Sellouts” effort with LaMelo Ball, in which the Charlotte Hornets star was impressively touted as a self-branded fake cereal line.

Another new ad-venture from Morant—unrelated to Hulu—finds the all-star teaming up with Lil Baby, previewing her new song, “Dark Mode,” in a Beats by Dre video created by Translation.


Client Credit:
President Joe Earley
Chief Marketing Officer Scott Donaton
Head of Creative Reid Thompson
Vice President, Brand, Direct Marketing & Licensed Michael Schneider
Director – Brand Marketing, Direct & Licensed Rosalind Pressman
Team Leader, Direct Marketing & Licensed Chie Kobayashi
Live Associate & Licensed Marketing Manager Jayla Winston

Agency Credit:
Big Family Table

BFT Credits and Titles:
Creative Chief Guto Araki
Group Account Director Chris Carter
Account Director Lacy Borko
Executive Integrated Producer And Kaplan
Senior Producer Matt Marty
Creative Director Eric Manchester
Creative Director Neal Desai
Account Director Andrew Haumersen
Account Director Natalie Uribe
Account Supervisor Wilhelm Lawrence
Director of Business Affairs Gabriela Farias
Music Director Chip Herter
Music Supervisor Will Eichler

Live Action Production Company: Hungry Man
Director Dave Laden
Executive Producer Caleb Dewart
Producer Shannon Bowen
Production Manager Drew Baker
Director of Photography Bryan Newman

Editorial: The Den Editorial
Executive Producer Jennifer Mersis
Senior Editor Christjan Jordan
Assistant Editor James Bird
Senior Producers Carolina Padilla and Jessica Davis

VFX Post: Tribbo
VFX Creative Director Bibiinho Carvalho
VFX Creative Director Rodrigo Pina
VFX Supervisor / Senior Fire Artist Rodrigo Pina
Fire Artist Sergio D’ Piazza
Main 3D Artist Erick Buosi
3D Modeling Alexandre Takeshi
3D Generalists Henrique Freitas and Gabriel Leça
VFX Producer Rafael Flamínio and Tattoos Carvalho
Fits Fernando Diniz
IT Manager Lucas Pereira
Account Manager Carolina Barros

Color Company: Company3
Tom Poole’s Dye
Color Producer Alexandra Lubrano

Audio Post Company: Lime Studios
Matt Miller Audio Mixer
Audio Assistant Ian Connie
Producer Susie Boyajan
Producer Cassie Underwood

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