Second hand fashion platform focused on wedding dresses and evening wear

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Weddings are a beautiful occasion to celebrate a couple’s love and devotion to one another, but this one-off event results in excessive extravagance. The one-time use of decorations, ribbons and plastics, excessive food, and wardrobes make weddings extremely unsustainable and environmentally unsustainable. A wedding dress is perhaps the most unsustainable purchase in a bride’s closet. Many brides spend big bucks on well-crafted designer wedding dresses that, once the bell rings, usually end up in the warehouse. Unless they pass the dress on to their daughter when the time comes, this beautiful white gown will often never be seen again.

Circular Collective
photo: TA I This shop sells preloved luxury clothes, wedding dresses, evening wear, and accessories

Recognizing how much extravagant weddings result after her own wedding, Juliana Lo founded the Circular Collective to help brides make more eco-friendly choices for their special day. Launched in November 2021, Circular Collective is one of the newest used fashion platforms to join Hong Kong’s growing industry that is helping to close the circularity gap in retail. This shop sells preloved luxury clothing, wedding dresses, evening wear, as well as accessories such as shoes and bags, some used and some never worn still with labels. Dresses and gowns start from $1,000 and up depending on the item.

“When we launched the platform, we also thought about how the pandemic was affecting customers’ buying decisions,” Lo said. “People are a bit picky when it comes to buying. Yes, online shopping is easy, but people are a bit more reserved. They don’t want to splurge, and most will make sensible purchases,” he added. In addition to selling used items, the platform accepts submissions, and sellers can retrieve their items if they wish at any time without penalty. “With city restrictions, we really don’t have weddings and formal events to go to, so Circular Collective is also asking people to empty their closets,” says Lo. “We only rely on individuals who want to sell their goods on consignment, as we don’t buy any stock to avoid more wastage and increase dead stock,” he added.

Circular Collective
photo: TA I Customers can schedule an appointment to visit the showroom

Aiming to help the fashion and wedding industries reduce their carbon footprint and encourage others to do so too, the company also provides event planning services to help brides make sustainable choices for their celebrations. The company is made up of creative talents focused on design, technology, F&B services and event management.

For events, to minimize wastage, they provide the F&B provider with a sustainable plan in terms of food preparation, decorations rented rather than building from scratch, and wedding preparations using as few fresh flowers as possible. Customers who wish to inquire about their services and check the existing stock of preloved items can schedule an appointment to visit the showroom.

“We need to find ways to make this industry more sustainable. We can do that by implementing a circular system,” enthusiastically Lo. “We need buyers and sellers to keep it up and every consumer is doing a small part in reducing their carbon footprint and encouraging others to do so too,” he concluded.

Circular Collective is located at Unit 810, 8/F, Block B, Sea View Estate, 4-6 Watson Road, North Point. Access their collection online at ccollectives.com. If you want to visit the showroom, book your appointment by sending an email cs@ccollectives.com or call them on 6083 9993.

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