Spotify is the latest major company to launch a metaverse-focused initiative, thanks to its partnership with Roblox.
The company’s new initiative aims to create a “voice paradise” of diverse interactive experiences for its users, as highlighted in a series of tweets made last week.
In this way, Spotify, the largest music and podcast streaming service today, became the first company in the sector to explore the metaverse. This was made possible thanks to Roblox, an open world MMO game that was very successful in creating virtual environments, allowing users to develop and share experiences in this new segment.
In March, the platform appeared on the list of 528 most revolutionary companies of the year, thanks to its web 3.0-focused initiatives. Prior to Spotify, major global brands such as Nike, Ralph Lauren, and Visa had launched the metaverse initiative in partnership with the game.
Spotify Island: Things to do
Roblox users accessing the Spotify island will be able to perform interactive missions to unlock exclusive content from the streaming platform. For example, you can collect the heart icons scattered around the neighborhood, and then exchange those items for products.
In addition, the new environment will provide a unique opportunity to interact with the artist. For those with technical know-how, it is also possible to create their own music tracks and beats powered by Soundtrap.
A Spotify spokesperson said, “Through this interactive world, we are creating a place where fans can connect and create new sounds together, congregate in the digital space and have access to exclusive virtual products. Spotify Island is an audio oasis that has it all.”
The island will be divided by musical style. For example, K-Park is a reference to K-pop. In the near future, South Korean music genre fans will have the opportunity to interact with big names in the industry.
Lastly, Spotify promises that artists and music creators will also benefit from its metaverse.
The company intends to offer musicians the opportunity to create their own virtual merchandise, selling these items to their fans.
Will Disney be next?
Another major global company eyeing the metaverse is the Walt Disney Company. In a letter signed by CEO Bob Chapek, it states that the company intends to explore this technology both on its streaming service, Disney+, and in its theme parks around the world.
They’re “…going to take all the great things we as a media company have with Disney+ and use it as a platform for the metaverse. But at the same time, we have something that no one else has, and that is the physical world, our garden world. So if the metaverse is a mix of physical and digital in one environment, who can do it better than Disney?”
The CEO also highlighted that the company’s future metaverse should not offer a “passive” experience for its users. Instead, it will focus on Disney’s “aggressive and ambitious technological agenda.”
It seems that more and more companies have launched initiatives in this market. According to research, the metaverse market could move over US$600 billion by 2030.
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