sustainable fashion in the middle of Abu Dhabi’s mangrove forest

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For the May issue National‘s Luxury magazine, and to mark World Earth Day, the team created a fashion shoot that highlights the natural environment of the UAE.

To highlight the important role mangroves play in protecting the UAE coastline, Luxury visit the Jubail Mangrove Park in Abu Dhabi, which serves as a wildlife sanctuary in the nation’s capital. With its high walkways meandering through the forest, it offers a unique opportunity to get up close to this unique and beautiful ecosystem, without disturbing it.

The fashion industry is known to be a major source of waste and pollution, so shooting has naturally turned to brands seeking to improve their business practices, such as Stella McCartney, who has advocated a cruelty-free and sustainable style since its founding. launched 20 years ago. Dolce & Gabbana, by comparison, is at the beginning of its sustainability journey, but has recently pledged to end the use of fur, and embrace natural materials (like the woven bag featured on the cover of our May issue).

Italian label Bottega Veneta, meanwhile, is part of French luxury conglomerate Dry Group, which is investing heavily in new production techniques and methods. This makes it ranked seventh in the annual list of the Global 100 sustainable companies 2021 by Corporate Knights.

Team

Photographer: Mateusz Stefanowski at Art Factory
Videographer: Jear Valasquez
fashion director: Sarah Maisey
Grooming: Gulum Erzincan at Art Factory
Model: Randa at Art Factory Assistant Videographer: Zanong Magat
Photographer assistant: Sophia Shlykova
Thanks to Jubail Mangrove Park, Jubail Island, Abu Dhabi

Roksanda, a former participant in the Green Carpet Challenge, is working to reduce her carbon footprint by producing her clothes more locally for her clients, while Valentino and industry newcomer Del Core invest in a different kind of sustainability, namely keeping hands at work. live industry. By using hand-applied beads instead of machines and other ancient craft techniques, they both help maintain artisanal skills and livelihoods.

To highlight all the steps, both big and small, that fashion is working towards a more sustainable future, there is of course only one color scheme that will work. Welcome to our vision of a greener world.

Updated: May 12, 2022, 05:32

Team

Photographer: Mateusz Stefanowski at Art Factory
Videographer: Jear Valasquez
fashion director: Sarah Maisey
Grooming: Gulum Erzincan at Art Factory
Model: Randa at Art Factory Assistant Videographer: Zanong Magat
Photographer assistant: Sophia Shlykova
Thanks to Jubail Mangrove Park, Jubail Island, Abu Dhabi

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