SwatchOn South Korea launches digital fashion marketplace VMOD

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SwatchOn, based in Seoul, Korea, has launched VMOD, an open marketplace for digital fashion that bridges the gap between physical wear (IRL) and digital fashion ownership (URL). VMOD has been established as a sister company to global sourcing pioneer and one of the world’s leading wholesale fashion fabric aggregators, SwatchOn.

VMOD creates the ability to purchase interconnected digital and physical goods from emerging and well-known fashion brands. With a mission to empower fashion brands worldwide to create without limits, VMOD aims to break down barriers of conventional fashion and bring brands to life in new and exciting ways, the company said in a press release.

SwatchOn, based in Seoul, Korea, has launched VMOD, an open marketplace for digital fashion that bridges the gap between physical wear (IRL) and digital fashion ownership (URL). VMOD has been established as a sister company to global sourcing pioneer and one of the world’s leading wholesale fashion fabric aggregators, SwatchOn.

To meet young consumers wherever they are, the platform will enrich the buying and owning experience across multiple verticals including AR wearables, physical twins, virtual displays, metaverse wearables and more. Over time, SwatchOn and VMOD will work together to build an IRL to URL vertical for fashion production – from sourcing materials to producing and distributing clothing.

The founders of VMOD focused on championing fashion and culture through storytelling and by serving a global community of diverse creators and collectors from a variety of backgrounds. For its launch, VMOD featured Annaiss Yucra, a third-generation artist and designer native to Peru who highlights local traditions, textiles and artisans; and San Kim, a graduate of the University of Westminster MA Menswear, whose avant garden designs are fantastic interpretations of the people around them.

“We are excited to make VMOD a reality and launch with new standout designers like Annaiss Yucra and San Kim. This platform is proof that fashion goes beyond IRL design and can be applied across a wide range of new and innovative applications. This is just the beginning of what we want to achieve.” Will Lee, co-founder, and CEO of SwatchOn and VMOD, said in a statement.

“For me, the fashion and catwalk industry can be a space where people really want to listen. And we can start a deeper conversation about what’s really going on in the world, that’s happening around us. Whenever I start a collection, I want to see a representation of this – I think about the social problems that are happening in my society; I think about things that have affected my family; I think about my own legacy and how to communicate it in my work. As a founding designer at VMOD, that conversation and my designs can reach new heights, and new audiences.” Yucrasaid.

“Fashion to me is a visual language, interpreting the world around me to communicate messages that resonate with ordinary people. Connecting my real-life design with the digital version via VMOD only helps to echo the intended message further – it becomes additive.” Kimsaid.

Fibre2Fashion (GK) News Desk

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