The Old Money Aesthetic: Everything You Need To Know About The New TikTok Trend

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Fashion may always be changing, but the old money aesthetic has been around for a long time. And — thanks to TikTok — it doesn’t seem to be going anywhere. While the Y2K-inspired trend has seen a resurgence of late (we’re looking at you, Dua Lipa), many of us are still drawn to the elegance of old-money fashion.

The term “old money” has traditionally referred to the wealthy who inherited their wealth, usually from a long line of ancestors who also inherited it; the kind of person you can imagine going to a polo match and sipping champagne on a sailboat. New money, on the other hand, refers to those who became rich later in life and whose style was often (and sometimes unfairly) deemed too loud and flashy.

The old-money aesthetic, otherwise known as “quiet luxury,” often consists of neat, monochromatic, and luxurious clothing. In contrast to the new money aesthetic, this outfit is sorely lacking in logos, which may be a good thing or a bad thing, depending on your preferences.

Some people consider old money to be aesthetically classy and sophisticated, while others find it obsolete and out of date. Nonetheless, it appears to be a response to the “Rich California” aesthetic popularized by the Kardashians.

Brands like Brunello Cucinelli and Herms are renowned for their ‘old money’ clothing for their elegant designs, emphasis on quality and craftsmanship, and their heritage. Brands like Louis Vuitton and Gucci, on the other hand, have more of a new money vibe because of their flashy logos and fitting sizes.

Of course, the creators of TikTok are obsessed with the old-money aesthetic, with one sharing a video “introducing the old-money aesthetic” to Lana Del Rey’s song – naturally. The clip shows a variety of lavish images, from the Christian Dior runway in 1993 to a coastal Ralph Lauren editorial. You can watch it here:

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Another TikTok user appeared to poke fun at a certain Kardashian brand of “new money”, with ‘I Love My Friends’ (AKA the Kardashians version of Kris Jenner’s classic birthday song) playing in the background alongside photos of influencers posing next to flashy cars and excessive quantities of expensive clothes and shoes. You can watch it here:

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In one TikTok, @stylehard explains, “The wealth of the old money generation/fashion – often in the form of very expensive but very understated fashions. […] Some may find it boring, some may find it very elegant and sophisticated. Blair Waldorf is a perfect example of a generation, old money fortune when it comes to fashion.”

He continues, “The new money – also known as wealth nouveaux – is often in the form of exaggerated logos such as ‘I’m using my money and I want you to know’. Some find this very cool and stylish while others [think it’s] very tacky.”

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Other content creators agree that Blair Waldorf is the best “The Girl” when it comes to old money aesthetics:

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People like former US first lady Jackie Onassis, Hollywood actress Audrey Hepburn and lover gossip girl fashionista Blair Waldorf, fully embodies the old money aesthetic through their simple and elegant outfits.

The simplicity of the ‘old money’ attire creates an interesting paradox: things that don’t scream wealth actually represent extraordinary wealth. This paradox amazes the TikTok community which is being bombarded with logos and flashy outfits by various influencers.

Given that the hashtag #oldmoneyesthetic on Tiktok has 320 million views while #oldmoney has 1 billion views, it’s fair to say that the old money trend will persist.

Interested in cashing in on trends? this CAPTIVATINGsummary of the best cuts to achieve the old money aesthetic:

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