Why Coastal Granny Is Our Dream Aesthetic

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If you’ve been using TikTok lately, you’ve probably heard about the newest lifestyle-changing-fashion-aesthetics: coastal grandma. Yes, guys, you read that right: This summer, we took inspiration from our grandmothers.

If you’re currently raising an eyebrow or two, we totally understand. Dressing like a matriarch isn’t always high on our fashion to-do lists. But hear us out: This trend is classic, nostalgic, and basically represents the state of mind we want to live in all summer long. After all, what better vibe than being an old widow strolling the beach at dusk wearing a cashmere cardigan? We rest our case.

Okay, you may be asking yourself “But what exactly is coastal granny trend?” Let’s dive in.

What is the “coastal grandmother” aesthetic?

In short, the coastal granny look takes inspiration from the aesthetics seen in Nancy Meyers films — in particular, think Something to Give. This term was coined by TikToker Lex Nicoleta which explains that outside of fashion, style can be easily characterized by items that are classy, ​​such as fresh garden vegetables, chilled grapes, and cozy interior. So basically, it’s a storehouse for affluent and classy grannies everywhere.

Two completely unimportant things to rock the trend? Actually being a grandmother and living on the beach.

How to nail it?

When it comes to fashion, this trend is all about seaside-inspired casual elegance. Think loose silhouettes, linen blends, and classic New England textures including linen, raffia, crochet, and knitwear. Gold jewelry, pearland fancy sunglasses are fair game too.

Looking for inspiration? Scroll for five coastal granny-inspired looks you can rock this summer.

hat | sunglasses | swimsuit | linen top | bag | pants | clogs

Linen clothing is essential to the aesthetic of a coastal grandmother. Add practical and trendy accessories like a straw hat and a pretty big basket for a look that can take you from morning errands to lunch with your boyfriend to an afternoon stroll in the garden. beach, all in one fell swoop. Extra points if you stop by the farmers market.

sailor sweater | sailor sweater (second option) | top | watch | bag | shorts | slippers

Nothing says “a day at the beach” like a striped sweater—even if that day at the beach is really just a state of mind. Throw it over your shoulder alongside a leather sling bag, and you’ve completed the look with a tee. A breezy linen set makes for a neutral, comfortable and trendy base layer.

hat | sunglasses | sweater | jeans | slippers

A coastal granny is never without at least one quality sweater in her arsenal. High quality knitwear, mom jeans and Birkenstock are the perfect companions for a chilly summer evening with friends or a casual date night.

sunglasses | jump suit | bag | slippers

A linen jumpsuit is a one-and-done option that’s the perfect outfit to wear for any summer activity—including beach walks. Minimum effort, maximum cuteness.

dress | bag | slippers

A true coastal granny never says no to gingham, and luckily, neither do we. This minimalist gingham dress has a retro feel that makes us want to wear it and wear it every time we go out, all summer long. The finishing touch? Trendy pearl accessories (that you really know your grandma will love, but only because he has good taste.).

Trends Every Cool Girl Will Wear This Summer

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