Young Filipino fashion designer is PH’s only representative in Hong Kong competition

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The recycled collection of used textiles and used sheets from 21-year-old style innovator Darius Jireh Juson is the country’s entry in the Hong Kong Redress Design Awards Competition, the world’s largest sustainable fashion design contest.

Spearheaded by Redress Asia, a non-governmental organization and environmental charity that promotes sustainability in the fashion industry, the competition was launched in conjunction with the government’s Create Hong Kong (CreateHK), an organization that champions the promotion and development of creative industries in Hong Kong. Kong.

De La Salle-College of Saint Benilde Fashion Design and Merchandising student Darius Jireh Juson

With the aim of changing the global fashion industry, this event opens the eyes of new designers to the circular fashion system and sustainable design theories and techniques. It also serves as a platform and rewards fashion game changers who promise to maximize the long-term impact of their design innovations.

As the only Filipino semifinalist, Juson hoisted the flag of Filipino art and craftsmanship among a roster of co-designers from

Australia, Brazil, Canada, Chile, Mainland China, Hong Kong, India, Italy, New Zealand, Nigeria, Portugal, Spain, Sri Lanka, USA, United Kingdom and Vietnam.

The novice artist from Davao City completes the Basic Fashion Design Course at the Davao Institute of Fashion Design and Art. She is currently honing her creative talents under the Fashion Design and Merchandising (FDM) Program of De la Salle-College of Saint Benilde in Manila.

‘Bedroom Fairytale Act 1’ shows the cyclical process of how we can extend the life of fabrics

Titled Bedroom Fairytale: Act 1, the Juson’s Redress Design Award entry is a 10-piece women’s wardrobe that tells the life cycle of an outfit.

Conceptualized and made with versatility, functionality and sustainability in mind, the collection uses second-hand textiles and linens, sourced from his home and thrift stores, as well as the quilted cotton commonly found in placemats and aprons.

Her inspiration comes from childhood memories and her fascination with transformative costumes in theater performances and animated films. “I remember how I used to hang sheets around me and how I changed them into different looks with just a safety pin and belt,” she beams.

“Bedroom Fairytale: Act 1 shows a cyclical process of how we can extend the life of fabrics: From bed linen, brought back to life as clothing, then back as textiles for kitchen or dining purposes,” he explains.

‘Bedroom Fairytale Act 1’ project development

This series is also Juson’s contribution to reducing waste and reducing the use of raw materials. He even opted for natural dyeing techniques to reduce the overall environmental impact of the production.

“I want my audience to see beyond the glitz and sophistication that fashion has to offer. I want them to appreciate what they already have – there is always beauty in it,” he said.

“I think it’s time to be responsive to the current environmental issues,” he added. “Now that we’ve seen the appealing side of fashion, I encourage them to join the slow fashion movement by renting, swapping, or wearing their clothes longer or by buying used, preloved, or vintage items. Let’s be aware of creating an impact on the environment.”

Mood board for ‘Bedroom Fairytale Act 1’

“It reinvents the idea of ​​clothing – its life doesn’t end once it’s sold, but rather, there’s a new journey of what can be in the hands of the end user,” explains Juson.

Find out more about Bedroom Fairytale: Act 1 via this link (https://www.redressdesignaward.com/2022/darius-jireh-juson). Those who wish to support Juson advance to the finals can vote via this link https://www.surveymonkey.com/r/QGLRYD6.

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